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Nutella turns its jars into celebrations of Canada’s best views | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Nutella is celebrating the beauty of Canada, in a campaign inspired by a global brand campaign. “Love Your Country” was a successful campaign that ran in Ferrero’s home base of Italy. A local adaptation, “Savour the Beauty of Canada,” is a 360-degree campaign that celebrates this country’s diverse landscapes and culinary delights, while bringing people together through their love of Nutella and creating unique recipes.

http://strategyonline.ca/2023/06/19/nutella-turns-its-jars-into-celebrations-of-canadas-best-views/
 

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